Charitable organizations may find it difficult to capture the attention of high school and college students; their lives are busy, and they aren’t exactly rolling in the dough. Ever heard of the starving college student? Despite these hindrances, there are still ways that nonprofits can approach this young age group, they just have to be strategic and creative about it. Being a college student myself, allow me to take a whack at what I think nonprofits can do to communicate with this audience.
Why reach out to young adults? If nonprofits fail to capture the attention of this age group, not only will they be missing out on valuable volunteering and donations, but they’ll also be missing out on a speaker system—a huge, wireless one at that. Yes, our group is in the twitter age. That means our thoughts, opinions, ideas, and our current locations can reach just about anyone in a matter of seconds. If you’re a nonprofit looking to spread the values and message of your organization, you cannot miss out on this action.
So how do you use social media to your advantage? You’ve got to do something big. Make it big, and make it go viral. Get people talking! Make us feel a part of the action; we need to feel a connection or relationship with the message you are trying to send. And lastly, give us a voice. We love to voice our opinions, debate, and stir up commotion.
How do you think nonprofits can best approach young adults?